M.Sc. Strategic Event Management and Tourism ManagementSkema Business School France
SKEMA Business School is a school created by the merger of two French schools, CERAM Business School and Groupe ESC Lille in 2009
|Delivery Mode||On Campus|
|Study Option||Full Time|
|Tuition Fee||€ 16000|
|Start Date||September 2016|
2015: SMBG ranked this MSc 4th in France in its category. See the ranking
On the French Riviera, learn by application with the programme’s network of local companies
This programme is taught in English at the Sophia Antipolis campus - September and January intakes.
This MSc is a full-time course taught over a twelve-month period. There are eight months of taught courses, followed by four to six months for the dissertation and internsh
Programme outline The MSc in Strategic Event Management & Tourism Management gives students the tools, knowledge and attitudes to succeed in business events and tourism - global economic sectors of increasing importance.
The specific objectives of the course are to advance students’ leadership skills, to develop understanding of strategy, gain a thorough appreciation of the nature and characteristics of users of business events and of leisure visitors, and to provide students with the management, marketing and knowledge management tools so that they can lead the way in this rapidly changing environment.
The Strategic Events Management track is tailor-made for the MICE (Meetings, Incentives, Conferences, Exhibitions/Events) industry following extensive consultation with leading professionals in the field. The track profiles stakeholders within the industry (corporate, government and association clients, venues and event services and destinations) and follows market trends. It also focuses on teaching specialist strategic skills in the areas of management, finance, IT and sales and marketing in the events and meetings management profession.
The Strategic Tourism Management track is multidisciplinary rather than built around specific areas such as travel or hospitality. Global strategic tourism issues and techniques are focussed on, producing graduates who are able to choose from a variety of careers in, and related to, tourism management and marketing. Speciality areas cover tourism marketing, as well as the application of I.T. tools in leisure tourism marketing and management.
What makes this MSc stand out?
Closeness to industry:
- Programme developed in consultation with leading experts and professionals * in the industry.
- Very successful track record of placing interns within the industry.
- Event management track is one of the few in France to concentrate on professional events as run by companies, associations or governments.
- Students regularly meet, and are taught by, expert professionals.
*Association of Corporate Travel Executives, Meetings Professionals International, Society of Incentive Travel Executives, International Federation for IT and Travel & Tourism, Destination Marketing Association International, Travel and Tourism Research Association
- The French Riviera: one of the world’s principal destinations. Students work with local businesses and on events through in-company projects, internships.
- The MSc content reflects the region’s strong points: event tourism, luxury tourism, use of new technologies.
Learning by application:
- Students work on a number of practical event or tourism projects.
- Event management students can gain the first level of certification in MPI’s Global Certificate of Meetings and Business Events.
- The entire class visits and participates at the annual ITB tourism exhibition in Berlin, the world’s largest. SKEMA pays airfare and entry.
- Students learn from renowned, international faculty with relevant and extensive professional and academic experience.
- Students do internships in a wide variety of companies and organisations
- A four-year degree or equivalent (or, in some cases: a three-year degree plus substantial professional experience; or for UK applicants only: a three-year bachelor's degree with honours).
- A good score in one of the following English language tests: TOEFL (580 institutional testing programme / 237 computer-based test and 92 internet-based test), TOEIC (830), ELS (112), IELTS (6.5) or equivalent. MSc Global Luxury Management's calendar info, visa info and language test requirements here.
- Note: no English language test score is required for students who have a degree from an English-speaking university.
- A GMAT or GRE score will be to the candidate’s advantage.
Courses, tracks & credits
- Fundamentals of the Events and Tourism Industry, 4 credits
- Visitor Behaviour, 30h, 4 credits
- Preparing for a Career in Events & Tourism, 4 credits
- Distribution in Events and Tourism, 4 credits
- Sales and Customer Relationship Marketing, 4 credits
- Strategic Marketing in Events and Tourism, 4 credits
- Visitor Economics, 4 credits
- One track to be chosen, 4 courses (4 credits each)
Event Management track
- Financial Management in Events
- Team Management
- MICE- the Business Events Industry
- IT in Events
- Facility Management
- Project Management for Events
- Event Marketing - Events only
Tourism Management track
- Financial Management in Tourism (15 hrs shared with Events)
- Sustainable Performance in Tourism
- Destination Marketing
- IT in Tourism
- Distribution in Tourism - Tourism
- Hospitality Business Game - Tourism only
- Revenue Management (15 hrs shared with Events)
- 2 electives (2 credits each) to be chosen from
- Service Design in Tourism and Events
- Entrepreneurship in Tourism and Events
- Sports Event Management
- Other electives will be on offer, for both MScs (for example: Negotiation Skills, Luxury Marketing,..)
- Globalisation, 3 credits
- Research Methods & Critical Thinking, 2 credits
- Strategy, 3 credits
Coaching & MSc Thesis
- Professional Development, 2 credits
- Dissertation, 30 credits
TOTAL: 90 credits
Approximate course time not including individual and project work: 400 hours
These details are for information only and may be changed by the school without prior notice
Why choose this programme
- Students learn from renowned, international faculty with excellent professional and academic experience, who work using "active learning" methods– the practical application of theory. SKEMA works closely with representatives from major organisations in the field (such as MPI, SITE and DMAI) and has a successful track record of placing interns within the industry. Students regularly meet, and are taught by, expert practising professionals who work locally and internationally.
- Nowhere is more appropriate to the study of event or tourism management than on the French Riviera, which has long been one of the world’s principal destinations. Students are able to use the location on the French Riviera –La Côte d’Azur– as a living laboratory while focussing on the regional strong points: event tourism, luxury tourism and the use of new technologies in event and tourism marketing.