M.Sc. Mass Communication ManagementNorthumbria University London
Multicultural learning community, with excellent links with further and higher education, industry and commerce throughout the UK, Europe and beyond
|Delivery Mode||On Campus|
|Study Option||Full Time|
|Tuition Fee||£ 12000|
|Start Date||September 2016|
110 Middlesex Street, London
Mass communication, from advertising and the internet to digital technologies, not only represent major aspects of our everyday lives in terms of leisure and working practices, but it also constitutes a key part of twenty-first century industry, both nationally and globally.
The programme is designed to enable you to combine the subjects of mass communication, advertising, business management and marketing strategy to understand the principles of creative media industries, and the major social and cultural forces that affect them in the contemporary world.
Your course in brief
You will gain a thorough understanding of mass communications and the inter-relationships with management strategies and marketing approaches. You will engage with a range of debates, including the analysis of theory which examines economic and cultural changes that currently affect creative industries, the wider advertising industry as well as the key principles of management and strategic marketing.
The modules focus upon approaches to global marketing management, advertising, promotional culture, key research approaches and skills as well as mass communication industries and working patterns. This will allow you to:
- Understand practices and trends that are influencing work patterns and organisational development within contemporary mass communication and creative media industries.
- Explore major issues in advertising and mass communications studies across the spectrum of advertising history, advertising production, reception, research and regulation.
- Evaluate relationship marketing theories such as customer retention and, in discussion with your peers, consider the application of such theories to a chosen organisation.
- Develop a critical understanding of marketing concepts, theories and techniques at an advanced level.
- Analyse and evaluate marketing management processes set within the context of globalisation and its complications for business.
This programme engages in debate and discussion with leading media theorists, trends and significant case studies to enable you to understand contemporary mass communication.
What will I study?
Our MSc Mass Communication Management programme is designed with the help of industry practitioners so you will graduate with the latest knowledge and skills required by the creative and media sectors.
The modules focus upon approaches to global marketing management, advertising, promotional culture, key research approaches and skills as well as mass communication industries and working patterns. You will explore and understand leading media theories, trends and key issues and how they influence contemporary mass communication and the creative media industries.
This programme has a strong international focus combining key aspects of marketing strategy and management approaches which would suit those interested in mass communication and the relationship it has to advertising and promotion, research methods, and contemporary mass communication industries.
How will I be taught and assessed?
Teaching and learning takes place in seminars, lectures, tutorials and workshops. In addition, you will engage in independent study involving directed and self-directed learning.
Assessments for this course are based on a mix of assignments, presentations and group work.
You will be assigned your own Guidance Tutor who will provide academic and pastoral support and be your first point of contact if you have questions or problems.
Careers and further study
Upon graduation you could progress onto a career within business management and media industries including advertising, marketing, media and journalism.
- Bachelor degree from a government recognised University: Lower second class or CGPA 2.4/5.0
- Postgraduate Diploma: Lower second class or CGPA 2.4/5.0
All modules are core.
LD0491 – Marketing Strategy (10 credits)
LD4003 – Relationship Marketing in a Global Context (20 credits)
MP0710 – Media Research Methods (30 credits)
MP0711 – Media Postgraduate Dissertation (60 credits)
MP0717 – Advertising and Promotional Culture (30 credits)
MP0718 – Working in Mass Communication Industries (30 credits)
This programme has a specifically international focus combining key aspects of marketing strategy and management approaches which would suit those interested in mass communication and the relationship it has to advertising and promotion, research methods, as well as contemporary mass communication industries.
Did you know?
MSc Mass Communications Management is designed with the help of industry practitioners so you will graduate with the latest knowledge and skills required by the creative and media sectors.
You will be taught by dynamic academic staff with excellent international reputations in teaching and research, who have published extensively in their respective fields.
You will be engaged within an environment of distinctive global research ranging from philosophical studies of technology and visual culture to professional investigations of media production and application from issues of cinema, the press and broadcasting to advertising, mass communication theory and also critical media industry studies.
Where our graduates work
Mass Communication Management graduates go on to positions within business management and media industries, such as advertising, marketing, media and journalism. A number of graduates also opt to undertake further postgraduate study with us in the form of a PhD.
What our students say
“This course has really enhanced my knowledge of global advertising and the media industry, simultaneously boosting my self-confidence and a sense of individuality.”
Anil Yadab from India