M.Sc. Digital MarketingNorthumbria University London
Multicultural learning community, with excellent links with further and higher education, industry and commerce throughout the UK, Europe and beyond
|Delivery Mode||On Campus|
|Study Option||Full Time|
|Tuition Fee||£ 13500|
|Start Date||September 2016|
New for January 2017 – subject to validation
Whether you are a business student looking to build your knowledge and specialise in the digital domain or looking to join the marketing world, this MSc Digital Marketing programme has been designed to accelerate your career potential in a rapidly developing sector.
- Learn how to integrate new tactics and strategies with traditional marketing tools and practices
- Develop your understanding of leadership and management
- Newcastle Business School is one of only 1% of the world’s business schools to hold the prestigious AACSB accreditation
- Upon completion of your programme, you will be eligible for our Professional Pathway programmes which will enable you to further develop your skills, delivered by QA, one of the UK’s largest providers of IT and project management training
What will I study?
Our marketing subject area has established working relationships with key bodies such as the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM) allowing the course content to be reflective of their syllabus. This is particularly of value if you are intending to progress on to a professional qualification with either body upon successful completion of your Masters.
The MSc Digital Marketing programme demonstrates how new digitally-focused tactics and strategies integrate with more traditional marketing tools and practices to capture new customers, build customer loyalty and provide superior customer service. You will understand the value of, and methods for, determining return on investment of Internet marketing programs, as well as online visitor and buyer behaviour, customer journey mapping, mobile marketing and social media.
You will also have the opportunity to develop a wider understanding of the principles and practice of leading and managing organisations and develop a range of applied research skills.
How will I be taught and assessed?
You will be taught through a mix of lectures, seminars and workshops to enable you to grow your knowledge of the business world.
Assessment for this programme takes place through group work, assignments and presentations giving you multiple methods for you to show your understanding of the course material.
Careers and further study
Graduates will be well suited to join a wide range of businesses, including graduate training schemes or even start up their own businesses or begin a professional qualification with one of the marketing industry bodies.
Upon successfully completing your course, you will be eligible to join one of our Professional Pathway programmes to continue your professional development and training. Each Pathway is worth a minimum of £3,000 and offered to our graduates for free, from our partner, QA.
A first degree, equivalent to a 2.2 honours classification.
Applicants who do not have such an academic qualification but do have substantial experience of working in a business organisation and/or possess a relevant professional qualification will also be considered.
As there is some statistics taught during the programme, applicants should possess a mathematics qualification equivalent to a GCSE grade B.
- International/English Language Requirements:
International applicants are required to have one of the following English language qualifications with grades as shown below.
- A British Council International English Language Testing System (IELTS) score of 6.5 (or above) with a minimum score in each component of Reading, Writing, Listening and Speaking of 5.5
- Pearson Academic score of 62 (or above) with a minimum score in each component of Reading, Writing, Listening and Speaking of 51
The University also accepts many other English language qualifications and if you have any questions about our English Language requirements please contact the International Admissions Office and we will be glad to assist you.
Marketing Metrics and Analysis (20 credits)
Strategic Marketing in the Digital Era (20 credits)
The Digital Customer Journey: Data, Profiling and CRM (20 credits)
Digital Campaign Management and Media (20 credit)
Dissertation Preparation and Research Methods (0 credits)
Developing Global Management Competencies I (20 credits)
Developing Global Management Competencies II (20 credits)
Academic and Professional Development (0 credits)
Plus one of the following*:
NBS Masters Consultancy Project (60 credits)
The Newcastle Business School Masters Dissertation (60 credits)
*Please note this course is subject to validation.