M.Sc. Business with Marketing ManagementNorthumbria University London
Multicultural learning community, with excellent links with further and higher education, industry and commerce throughout the UK, Europe and beyond
|Delivery Mode||On Campus|
|Study Option||Full Time|
|Tuition Fee||£ 13500|
|Start Date||September 2016|
1 year full-time (September start)
110 Middlesex Street, London
As part of our popular range of ‘Business with’ Masters programmes, the MSc Business with Marketing Management programme is designed to give you an insight into the strategic role of marketing within organisations. During this course, you will build the required knowledge and skills to strategically analyse and evaluate organisations to develop and implement competitive marketing strategies.
This course is part of our Newcastle Business School, which has a global reputation for delivering some of the best business management education in the UK. Newcastle Business School was the first in the UK to gain the prestigious AACSB accreditation, an award held by only 1% of business schools globally, reflecting the calibre of our courses and teaching.
- Develop a broad understanding of the global business environment
- Specialise in marketing management in the second semester
- Understand the importance of marketing within an international context
- Gain valuable work experience with an internship opportunity in our 2 year course (from Sept 16 onwards)
- Newcastle Business School is one of only 1% of the world’s business schools to hold the prestigious double AACSB accreditation
- Developed for non-business graduates
- Upon graduating, opt to join one of our Professional Pathways programmes, to further build your skills and employability with one of the UK’s leading IT and project management training providers, QA.
What will I study?
The programme is designed around a set of modules that are common to all our ‘Business with’ Masters pathways. These modules cover general business functions, strategic management and organisational analysis, developing your strategic awareness, leadership potential and understanding of the theory and practice of international business. In the second semester you will be given the opportunity to specialise in Marketing Management.
In the second semester you will build an understanding of the role of relationship marketing, and by doing so, recognise the importance of customer retention and the internal customer. You will also learn about the marketing processes within the context of a globalised world, with an understanding of the business implications. Throughout the course, you can develop an appreciation of the varying approaches to marketing for organisations working within a dynamic global environment and the effect these challenges place upon marketing planning in an international context.
You will also undertake a dissertation in a marketing context, supported by an academic supervisor with relevant expertise from this subject area.
From September 2016, if you study the 2 year version of this course, you will have a guaranteed internship included, giving you experience of the workplace environment and a valuable opportunity to put your learning into practice. The internship will take place between your second and final semester, and it may be paid or unpaid. If you choose to study this programme in 1 year rather than 2 years, there will still be an internship opportunity for an additional fee of £595, payable to our internship provider.
How will I be taught and assessed?
This course is taught using a range of methods, including: lectures, seminars, and workshops, where you will develop your understanding of today’s global businesses.
Assessments for this course are based on a mix of assignments, presentations and group work.
Careers and further study
Graduates on the programme have joined a wide range of businesses, including graduate training schemes. A significant number of graduates have gone back to work for a family business or even started up their own businesses.
A first degree, equivalent to a 2.2 honours classification.
Applicants who do not have such an academic qualification but do have substantial experience of working in a business organisation and/or possess a relevant professional qualification will also be considered.
As there is some statistics taught during the programme, applicants should possess a mathematics qualification equivalent to a GCSE grade B.
- International/English Language Requirements:
International applicants are required to have one of the following English language qualifications with grades as shown below.
- A British Council International English Language Testing System (IELTS) score of 6.5 (or above) with a minimum score in each component of Reading, Writing, Listening and Speaking of 5.5
- Pearson Academic score of 62 (or above) with a minimum score in each component of Reading, Writing, Listening and Speaking of 51
The University also accepts many other English language qualifications and if you have any questions about our English Language requirements please contact the International Admissions Office and we will be glad to assist you.
All modules are core.
LD0472 – Developing Global Management Competencies I (20 credits)
LD0474 – Strategic Management for Competitive Advantage (40 credits)
LD0422 – Dissertation Preparation and Research Methods (0 credits)
LD0475 – Academic and Professional Development (0 credits)
LD0473 – Developing Global Management Competencies II (20 credits)
LD4000 – Analysing Buyer Behaviour and Brand Dynamics (20 credits)
LD4003 – Relationship Marketing in a Global Context (20 credits)
LD0422 – The Newcastle Business School Masters Dissertation (60 credits)